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1 Do you know what Twitter is?
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2 Do you know what Twitter is good for?
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3 Do you know how to pick a good Twitter handle?
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4 Have you set up an account?
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5 Have you customised your Twitter profile?
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6 Have you set your objectives?
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7 Do you have a social media policy?
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8 Have you decided who will run your Twitter account?
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9 Do you know what to tweet?
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10 Do you know how to schedule tweets?
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11 Do you know the difference between a DM & an @ reply?
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12 Do you know how to structure your tweets?
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13 Do you know who to follow?
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14 Do you know how to attract followers?
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15 Do you know how to track who's talking about you?
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16 Do you know what your competitors are up to?
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17 Do you know how to track traffic from Twitter?
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18 Do you know how to measure the impact of Twitter?
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19 Have you considered Twitter advertising?
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20 Do you know what NOT to do on Twitter?
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21 Have you perfected your Twitter campaigns?