• The brand’s new TV ad – featuring a memorable play on the Simply Business brand name and Tina Turner classic ‘The Best’ – will kick off with a high-profile ad break on Sky Sports during the Premier League’s opening game
• Also playing out across video on demand (VOD), social media and other online channels, the ad aims to capture the relieved feeling of knowing your business and livelihood is protected 
• To coincide with the launch of the new ad – and to help SMEs feel their best – Simply Business returns for the fifth year with its annual £25,000 Business Boost grant
• The new ad was created in partnership with creative agency Truant, and directed by award-winning filmmaker Fred Rowson through Blink

UK, 16 August 2024 – Simply Business, one of the UK’s biggest providers of small business insurance, today launches its brand new ‘Simply The Best’ TV ad – a memorable play on Tina Turner’s 1980s hit ‘The Best’, which captures the feeling of knowing your business is protected.

Putting a humorous spin on the well-known chorus, “Simply the best!” becomes “Simply Business!” amongst other lyric changes – creating a catchy song that the brand hopes will help small business owners remember where to turn for business insurance should they need support in finding cover.

Created in partnership with creative agency Truant, and directed by award-winning filmmaker Fred Rowson through Blink, the new creative builds on Simply Business’ positive tone from previous campaigns, and continues to bring an energy to a category which can sometimes feel intimidating to small business owners.

Building on the digital broker’s previous ‘You Name It. We Insure it’ campaign, the new creative represents an exciting new milestone for Simply Business, as the company look to help even more small businesses across the UK find the insurance that’s right for them.

Bea Montoya, Chief Operating Officer at Simply Business UK said “We believe small business owners deserve the best in every respect – from their insurance experiences, to the economic conditions to thrive – and everything in between. Accounting for 99% of all British businesses, we all win when we set SMEs up for success.

“Our latest ad is all about showcasing that great feeling of knowing your livelihood is protected, while bringing a smile to faces along the way. We’re proud to offer simplicity, choice, and value to our customers, and doing our best for SMEs is at the heart of everything we do. We’re delighted, alongside our new ‘Simply The Best’ TV ad, to once again be launching our annual £25,000 Business Boost grant – a game-changing cash injection which we have seen have a profound impact on our previous winners.”

Launching on 16 August, the ‘Simply The Best’ campaign will run across national TV, VOD, and online – led by Simply Business media partners MI Media and Brainlabs. It will kick off with a high-profile ad break on Sky Sports during the Premier League’s opening game and feature around key Paralympic Games coverage.

The campaign launch coincides with applications opening for Simply Business’ annual Business Boost competition, which offers one lucky winner a £25,000 cash grant to help them fuel big dreams for their small business.

Simply Business has given away over £85,000 to small business winners over the past four years. Small businesses can keep updated on when 2024 entries can be submitted on the Simply Business website. Entries are open until 15th October this year and the winner will be selected by an expert panel of judges.

George Bartlett, Truant Associate Creative Director said: “Simply The Best is one of the most memorable songs of all time – so a no brainer really. Simply The Best. Simply Biz-ness. Word of mouth is so powerful as a force for recommendations and trust for small and mid-size businesses, so we really wanted to tap into that. Our sincerest apologies for getting it stuck in everyone’s heads… but that was the idea.”

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Notes to editors

About Simply Business

Simply Business is one of the UK’s largest business insurance providers, specialising in public liability insurance for SMEs and insuring nearly one million small businesses and landlords across the UK. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton UK, Boston, Massachusetts and Atlanta Georgia in the US. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company To Work For twice in a row.

About Truant London

Truant London is an agency for Attention Seekers. A creatively driven business with one goal: to make the most talked about advertising in the world, by any means necessary. Founder-run and wholly independent, its ‘progress through rebellion’ philosophy is found in the work it delivers for clients and in the way it runs its business. It’s also part of the reason Truant was awarded a ‘Best Place to Work 2021’ award by ad land bible, Campaign Magazine. Formed in 2011, current clients include: Pepsi Co, Rockstar Energy Drinks, Pizza Express, Royal Caribbean International, Borneo Orangutan Survival Foundation and Material Focus.

About MI Media

Founded in 2008, MI Media is an independent media agency, providing media strategy, planning and buying to accelerate growth for challenger brands.

MI Media applies Marketing Insight, Media Innovation and Management Intelligence to deliver immediate impact and sustainable growth. It has managed over £50m in billings across over 3,000 campaigns and is proud to be one of the few independent media agencies to have won two IPA Effectiveness awards in the past five years.

About Brainlabs

Brainlabs was founded in 2012 by Daniel Gilbert when the former Googler spotted an opportunity to build an agency made up of engineers, statisticians and data scientists. Over the last twelve years, Brainlabs has supercharged its growth from one to over 1000 Brainlabbers, acquired and integrated nine agencies and expanded its international footprint beyond its London HQ. Brainlabs has seen exponential growth in recent years, and with its high-performance approach to media, has transformed from a UK PPC agency into one of the fastest growing global agencies in the world.