• The one-million-customer global milestone cements Simply Business as one of the UK’s largest providers of business insurance.
• Launched in 2005 in the UK, the digital broker has experienced sustained growth – underpinned by its unique technology platform and commitment to putting customers at the heart of all decisions. 
• 9 out of 10 Simply Business UK customers review the company’s service as ‘good’ or ‘excellent,’ while U.S. customers score the business as an impressive 4.7 out of 5 on average.
• The company added more than 85,000 customers in 2023 and increased its product offering.
• The milestone coincides with the launch of the brand’s new “Simply The Best” advertising campaign which aims to help UK small businesses feel “The Best”.

UK, 30 August 2024, Simply Business, a digital broker that serves small businesses and landlords, today announced it has reached the major milestone of one million customers globally, cementing its position as one of the UK’s biggest – and fastest growing – providers of business insurance.

Launched in 2005 in the UK before expanding to the U.S., the company achieved this landmark in less than 20 years of trading and has more than doubled its customer base in the last five-and-a-half years.

With in-house underwriting capabilities and a tailored panel of over 35 leading insurers, Simply Business offers insurance to sole traders, microbusinesses, landlords and small businesses across more than 1,200 different trades and professions. Customers can purchase and manage their policies through the company’s award-winning contact centres in Northampton and Atlanta, GA, or its unique online digital experience.

The company recently invested significantly in its UK contact centre – crowned Best Large Contact Centre of the Year at the UK Contact Centre Forum Awards 2023 – with the opening of an expansive new office for its 400-strong Northampton team.

Earlier this month, the company launched a new brand campaign in the UK – ‘Simply The Best’ – the TV ad featuring Tina Turner’s iconic hit ‘The Best’ that captures the reassuring feeling of knowing your business is protected. Putting a humorous spin on the well-known chorus, “Simply the best!” becomes “Simply Business!” amongst other lyric changes – creating a catchy song that the brand hopes will help even more small business owners remember where to turn for business insurance should they need support in finding cover.

Amidst a cost-of-living crisis, Simply Business created a range of initiatives to support the success of small businesses across the UK. In 2020, the business launched its Business Boost grant program in response to the Covid-19 pandemic. Now in its fifth year, the company awards one small business with a £25,000 cash injection each year. To date, Simply Business has received more than 75,000 applications and has awarded over £85,000 in cash grants to small business owners. 

David Summers, Group CEO at Simply Business, commented: “We’re incredibly proud to offer market-leading simplicity, choice and value to an audience who are vital to both our economy and communities. And that same sense of pride extends to the strong foundations we’ve built, all of which underpin our sustained success – pairing cutting-edge technology with vast product expertise and a 1,000-strong team who continuously find ways to go the extra mile for our customers.

“Back in 2005, we set out on a mission to change the way small business owners and landlords purchase insurance. Now, with over one million customers and over 35 insurers on our panel, we’re committed to harnessing the power of our unique technology platform to make the insurance experience even simpler, better and fairer for many more small businesses across the UK and U.S.”

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About Simply Business

Simply Business is one of the UK’s biggest business insurance providers, specialising in public liability insurance for SMEs. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. 

Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton UK, Boston, Massachusetts and Atlanta Georgia in the US. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company To Work For twice in a row.