Supporting small businesses beyond the holidays

From our survey of almost 600 small business owners, we can see the weight small businesses place on Christmas – and the consequences if they struggle with sales this December.

Almost one in five small businesses won’t survive 2022 without a bumper Christmas

More than a third say they make over 20% of their annual revenue in the festive season

27% say they’re ‘not confident’ about their business’s chances 
this December

Our open letter this Christmas

While much of the UK prepares for a period of well-earned festive cheer, the feeling among small business owners is likely to be rather more sombre this Christmas.

Few have been harder hit in the last two years. They’ve faced the pandemic head-on, navigated supply shortages, and adapted to a new normal. They’ve shown resilience in abundance and done all they can to stay afloat. But without a bumper Christmas trading period, one in five small businesses will permanently close in 2022.


“This Christmas needs to right the ship after a challenging two years, and set small businesses up for recovery in 2022.”

Alan Thomas, Simply Business UK CEO

To understand the impact of the pandemic we surveyed business owners and the self-employed from across the UK as restrictions began to ease.

Our report published in June revealed that the total anticipated cost will be upwards of £126.6 billion, as well as highlighting further business challenges and the hardest hit areas.

Challenges facing small businesses this Christmas

Our research with almost 600 small business owners shows some of the key challenges they’ll face this December.

Attracting enough customers

Earning enough 
to stay in business

Impact of continuing supply chain issues

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