Online business insurance
Join nearly 1 million customers (including 2,800 online retailers like you) – we offer public liability cover from £4.74*
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- Compare online business insurance from trusted brands
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Rated 4.8/5
Based on 39,800 reviews
Claims paid in 24 hours
For 80% of settled claims
Why do you need online business insurance?
If you sell goods online, you need online business insurance to keep you and your products protected. Even if you run your business from home, it doesn’t mean you’re covered by an existing home insurance policy. Make sure you’ve got everything covered in case the worst happens.
- Protect your stock so you don’t lose income
- Cover yourself so you don’t pay unnecessary legal fees
- Peace of mind so you can run your business without worry
What does online business insurance cover?
Insurance for ecommerce business covers what you need. Make sure you’re protected in case your stock is damaged, or if one of your customers takes you to court. Pick the cover that best suits your business and sleep easy knowing you’re insured.
This content has been created for general information purposes. Make sure you have the right level of business insurance by checking your policy documentation for details. Read our full Terms and Conditions
How much does online business insurance cost?
Find out how much you’ll pay by comparing prices from a range of trusted insurers. You choose what goes into your policy, so you only pay for what you need.
Prices start from £4.74 per month
Get your quotes in 7 minutes – prices are guaranteed for 30 days.
Get your tailored quotes in 7 minutes
The price is for up to £2 million of public liability insurance – 10% of customers paid £56.82 or less annually between 1st Jan – 31st May 2024. Equivalent to £4.74 a month (and excludes the extra costs for paying monthly). 76% of customers have a £1 million limit and 24% £2 million. If you complete a quote, more types of cover will be available. These all have additional costs.
Example online retailer insurance quotes, real prices
£77.83 /month
£778.28 /year
Online retailer selling clothes and accessories
- 1-2 years’ experience
- Sole trader
- No employees
- based in Leeds
Public and product liability
£2,000,000
Employers’ liability
Not included
Stock
£10,000
How we work out example quotes: These examples are real quotes from our online system (created 01/10/2024). They’re based on a range of factors, like employees and location. Your own quote will be based on what you tell us about your business. Prices may go up or down from day to day, so the prices you’re quoted may differ to the ones you see here.
How it works
Pick what goes into your policy
Only pay for what you need
Get prices from a range of insurers
Choose the best fit for you
Buy online in minutes
Get your documents the same day
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How do I choose online retailer insurance?
Making sure you have the right type and level of business insurance can be the difference between getting a claim paid and having to cover the cost of an expensive accident yourself. Read our tips for guidance on what to consider when buying a policy.
Talk to an expert
Our team of UK-based insurance experts are here to help, Mon 09.00am – 05.30pm, Tues 09.00am – 05.30pm, Weds 09.00am – 05.30pm, Thurs 09.30am – 05.30pm, Fri 09.00am – 05.30pm, Sat 09.00am – 02.00pm
Call our team
How do claims work?
Unlike price comparison websites, we take the hassle out of claims for you. We know how important it is to get your business back on track quickly – and with a minimum of fuss. That’s why you get access to your dedicated claims team any time, day or night. Call them on 0333 207 0560 or claim online. They’ll do their best to be fair and supportive.
£51 million in claims paid out in 2023
83% of claims were settled in 2023.
The figure above is rounded across our range of products. “Settled” covers paid, declined or withdrawn. Our claims process may vary for different products and operates on a ‘claim by claim’ basis. Our specialist partner Sedgwick will pay the claims on behalf of the insurer. Reviewed on 24/04/2024.
Example online retail insurance claim
Having insurance for online business through Simply Business has saved online retailers thousands of pounds when the unexpected happened.
Vanessa saved more than £3,400
Vanessa (not her real name) was storing her products in her basement when an underground water pipe burst. The products were soaking wet so she couldn’t sell them. Luckily, Vanessa’s insurance covered the cost of the damaged stock.
Insurance payout
£3,417.64
Covering the cost of escape of water
Insurance payout
Covering the cost of escape of water
Covering the cost of escape of water
Chosen by nearly 1 million small businesses and landlords
We started out as a team of five back in 2005. We’ve grown since then, with nearly 1 million customers across 1,500 trades now trusting us to provide their business insurance.
Online retailer insurance FAQ
Whether you’re new to buying business insurance for ecommerce or you’ve been trading for a while, here are the answers to some commonly asked questions about online retailer insurance. You can also check out our business insurance FAQs.
The only insurance you’re required to have by law is employers’ liability insurance. And you only need that if you employ someone.
Although other types of insurance aren’t a legal requirement, it’s important to consider unexpected events and their consequences.
There are different types of ecommerce business insurance that you may want to consider, including:
- public and product liability insurance
- employers’ liability insurance
- stock insurance
- business interruption insurance
You shouldn’t need separate insurance to cover your products while they’re being transported. As long as you’re responsible for transporting the goods (and not a third party) then they should be covered by your stock insurance.
You should be aware that the maximum amount you’re covered for varies when your goods are in transit – so make sure you check this when you buy your insurance.
If you sell products through your online business, ecommerce insurance can help to keep you protected. To help make sure you have the right cover, you can chat with our expert team and let them know what you sell, where you sell it, and who you sell it to.
Our online shop insurance covers you as long as your annual turnover is below £3m – so your cover can grow and evolve with your business.
Running an online business doesn’t necessarily mean you have to sell from your own online store. Many small business owners choose to sell through online platforms such as Amazon or Etsy.
While it’s not a legal requirement to have business insurance to sell on these platforms, it can help protect your business. If your items get damaged or accidentally injure a customer, insurance can help you cover the costs.
However, if you’re selling on an online platform with the help of employees, you’ll need to have employers’ liability insurance, which is a legal requirement.
Whether you’re selling online or in person, you’re still responsible for replacing or refunding faulty products. In general, online business insurance won’t cover this.
If you do want to be covered, adding product liability insurance to your cover can help to cover things like legal fees that may arise if injuries or damages occur.
Your home insurance probably won’t cover any business you run from your home. So if you’re running an online business and need to cover your stock or any equipment you use, you’ll need additional online business insurance.
If you change your business’s legal structure from sole trader to limited company half way through your policy, give us a call straight away on 0333 0146 683. It’ll only take us a few minutes to cancel your existing policy and replace it with a cover that protects your new company structure.
It’s worth noting that your insurer and premium amount might change.
This will depend on whether you have employers’ liability insurance in place. Public liability insurance is designed to protect your business against the consequences of legal action brought by members of the public for injuries or damage to their belongings. But when it comes to your employees causing injury or damage, this protection only activates if you also have employers’ liability insurance.
If you employ people, you’re required by law to have employers’ liability insurance.
There’s one exception here. Family businesses that aren’t incorporated as a limited company are not legally required to have employers’ liability insurance. The government defines a “family business” as one where all your employees are closely related to you (as a spouse, civil partner, sibling, child, parent, grandparent, grandchild, step-parent, stepchild, or half-sibling). So if you run an unincorporated family business and you choose not to get employers’ liability insurance, it’s important to know that your public liability insurance wouldn’t cover you against damage or injury caused by your team.
We create this content for general information purposes and it should not be taken as advice. Always check policy documentation for details and seek professional advice. Read our full Terms and Conditions