Simply Business announces Julie Fisher as UK CEO
- Julie Fisher will guide the UK business through an exciting chapter of growth.
- Fisher previously served as Simply Business’s Chief Commercial Officer.
- Simply Business reached a milestone of one million customers this year – cementing its position as one of the UK’s largest providers of business insurance.
11 December, 2024: Simply Business, a digital broker that serves small businesses and landlords, today announced the appointment of Julie Fisher as its new UK CEO.
Fisher, who was serving as the company’s interim CEO, will now lead the UK business as it enters its latest chapter of growth. With more than 35 years of insurance experience, Fisher joined Simply Business as Chief Commercial Officer in 2019, having previously held leadership roles at Churchill, RBS and MoneySuperMarket.
In her CCO role, Fisher helped scale Simply Business’s panel of insurers – which now sits at 35 leading brands globally – further expanding the levels of choice offered to the SME and landlord markets. Alongside this, Simply Business has more than doubled its customer base in the last five-and-a-half years, this year surpassing the one-million-global-customer milestone. Fisher has also overseen a number of digital innovations delivered as part of Simply Business’s ongoing efforts to simplify and improve customers’ claims experiences.
Simply Business’s impressive growth in its core offering to microbusinesses and landlords has been fuelled by the continued expansion in its reach and distribution. The digital broker has an increasing portfolio of products, including commercial combined, contractors combined, and commercial vehicle insurance, to serve an even greater proportion of SMEs through its online platform.
David Summers, Group CEO at Simply Business, commented:
“I’m delighted with Julie’s appointment at such an exciting point in our journey, as we continue to strengthen our reputation as the one-stop shop for SME insurance. Julie’s leadership will be invaluable as we deliver on our commitment to offer the broadest range of choice in this market and deliver products known for their value – all with a level of simplicity, ease, and speed.
“With over one million customers, Simply Business – with our unique technology platform, outstanding distribution capabilities and award-winning culture – has never been stronger.”
Julie Fisher, UK CEO at Simply Business commented:
“I feel a huge sense of pride in taking the position as UK CEO. It is a real privilege to lead such a talented and dedicated team.
“Simply Business is leading the way in making it easier for small businesses and landlords to find and buy their insurance online – putting cutting-edge technology and deep industry expertise at the heart of all our decisions.
“We believe the UK’s 5.5 million small businesses – and the innovative, inspiring people behind them – deserve the best, and I’m determined to see us continue to protect and support their success in the years to come.”
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About Simply Business
Simply Business is one of the UK’s biggest business insurance providers, specialising in public liability insurance for SMEs. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.
Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company to Work For twice in a row. Its new UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses remember where to turn for business insurance so they can feel “The Best.”