Tapping into trending products and uncovering a gap in the market is all part of being an entrepreneur. But in a constantly evolving, competitive online space, it can be difficult to know when a product is worth selling.
Whether you’re dropshipping, looking for another product to add to your inventory, or an entrepreneur looking for something new to get behind, read on for five of the best products to sell online in 2025.
How to find a trending product
There are a few different ways you can find a trending product. Checking the Amazon trending products list, paying attention to what influencers are promoting, or simply asking your customers what they’d like to see are just some ways you can get inspired.
But using a search engine tracker tool like Google Trends is one of the best ways to understand if a product is trending. With Google Trends, you can see the bigger picture to understand whether something is truly growing in popularity or just a passing fad.
That’s why we’ve used a combination of Google Trends and Ahrefs (a search volume tool) to find five trending products in 2025.
Five trending products to sell in 2025
1. Earplugs
Earplugs have become a must for many music fans who want to protect their hearing when attending concerts. And with the demand for open-air gigs and festivals showing no sign of slowing, growth in the sale of earplugs looks set to continue in 2025.
The leading brand of protective earplugs is Belgian company Loop, which attracts over 90,000 Google searches a month in the UK. Its products are designed to ‘reduce decibels’ without preventing people from hearing the music.
In the past two years, global searches for Loop Earplugs have grown by 257 per cent, according to Exploding Topics.
2. Cluster lashes
The beauty industry has boomed in recent years and cluster lashes are one of the latest trending makeup products to take the market by storm.
These pre-glued lashes are attached to the eyelid rather than individual eyelashes and are designed to last for longer.
In the UK, Google searches for ‘cluster lashes’ have reached 7,100 a month, while popularity has boomed globally. There are 165,000 searches a month for ‘lash clusters’, representing growth of 1,760 per cent in the last two years, according to Exploding Topics.
Cluster lash kits usually retail from between £10 and £20, with plenty of options and suppliers for online retailers.
3. Ice baths
For Wim Hof enthusiasts and professional sportspeople such as tennis grand slam champion Naomi Osaka, using an ice bath has become a crucial part of the daily routine.
Breath control, improved mental health, and recovery from injury or exercise are just some of the many benefits associated with taking the plunge in an ice cold tub.
The popularity of ice baths is clear from the data – ‘cold plunge tub’ attracts 90,500 global monthly searches, according to Exploding Topics, up 6,800 per cent in the last five years. In the UK, ‘ice bath’ gets 5,500 searches a month.
The most basic and smaller ice baths retail from £50, while larger more professional ones start at around £150.
Read more: How to sell on TikTok shop
4. Bamboo pyjamas
The quest for a good night’s sleep is nothing new, but there’s a steady range of popular products aiming to help people nod off this year.
Bamboo pyjamas are one to look out for in 2025. This type of sleepwear is made from bamboo fibres, which help to keep the wearer cool and dry. They’re particularly useful for those who sweat a lot at night and can help people to get a better night’s sleep.
Interest for bamboo pyjamas tends to peak during the summer months, especially when a heatwave hits.
The comfort, eco-friendly, and hypoallergenic benefits of bamboo pyjamas have led to a boom in demand. Global searches have reached 27,000 a month, according to Exploding Topics, representing growth of 174 per cent in the last two years.
5. Mini karaoke machines
Perhaps it’s the long lasting impact of Carpool Karaoke, hit musicals such as Wicked, or trending songs on TikTok? Or maybe it’s a combination of all the above? But there’s no denying the steady rise in popularity of mini karaoke machines.
In the UK, searches for mini karaoke machines have reached 2,100 a month, with the more broad search for ‘karaoke machine getting’ 17,000 monthly searches. And on a global scale, the monthly search volume for mini karaoke machines has hit 9,900 – growth of over 1,500 per cent in the last two years.
Mini karaoke machines range in price, starting from £25 up to £200. So, depending on your target market, there are plenty of options for sellers.
Popular with adults and children, mini karaoke machines can be used at parties and events or just for weekend family fun. The mass global appeal of mini karaoke machines means they’re likely to be popular with dropshipping businesses.
Picking a product – remember to do your research
Whenever you’re looking for something to sell, make sure you do your research into trending products. Sometimes products are passing fads, rather than a growing market.
Try to find the balance between products that are experiencing a spike in popularity, but where the interest has been steadily growing over a longer period of time.
And evaluate how sustainable selling certain products will be, particularly ones that are seasonal by nature. You should aim to have a steady cash flow into your business, rather than one that fluctuates between busy and quiet periods.
Do you sell online? Let us know your most popular products in the comments below.
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