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With 25 million small business pages and 1.23 billion monthly users, Facebook is a great platform for connecting with your target audience. But where do you begin and how can you make it work for your business? Follow this step-by-step guide to start engaging with your customers today.
Getting started
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Do you know why your business needs to be on Facebook?
- No
- 11 reasons
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Do you know how to set up a Facebook Page?
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Have you chosen your Page admins?
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Do you know what to post?
Goals and measurement
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Have you set goals for your Page?
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Do you understand Facebook Insights?
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Do you know which metrics to focus on?
Engagement
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Are you engaging well with your audience?
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Are you using Facebook Groups?
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Are you driving your fans back to your website?
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Do you know how to deal with mishaps?
Page management
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Have you integrated your Facebook Page with your website?
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Does your page have custom tabs?
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Are you using Facebook apps?
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Are you scheduling your posts?
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Is your Page fully optimised?
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Do you use the Page Manager app on your mobile?
Facebook ads
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Are you using Facebook Ads?
- No
- Get started
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Can you create great Facebook Ads?
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Do you make the most of your campaigns?
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Do you want to advertise on Facebook Mobile?
Advanced tips
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Are you making the most of Facebook?
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Is your website content optimised for Facebook?
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Do you know about EdgeRank?
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Have you got perfect metrics?