The Small Business Guide to

Conversion Rate Optimisation

(How To Make More Money Via Your Website)

So you've done a fantastic job of attracting potential customers to your website, the problem is no one's biting. Whether you're looking to drive email sign ups, leads, or direct purchases, follow this Conversion Rate Optimisation guide to grow your business online. Simply click on the links in each section to visits resources and guides from across the web.

• Are you familiar with conversion rate optimisation?

  • An introduction to CRO
  • Reasons to get obsessed with CRO

• Have you set up your conversion funnel in Google Analytics?

  • Critical goal types
  • Conversion funnel survival guide

• Do you know how to identify user issues with your site?

  • Best ways to get feedback
  • Priceless CRO advice

• Do you know what your competitors are doing?

  • Spying on your competitors
  • Check your competitors’ messages

• Do you know how to run a usability test?

  • Guerrilla usability testing

• Do you know how to run an effective customer survey?

  • Improve conversions with surveying

• Do you know how to run an A/B test?

  • An introduction to A/B testing

• Do you know which tool to use for A/B testing?

  • Getting started with Optimizely

• Do you know whether your tests are statistically significant?

  • Determine statistical significance
  • A/B testing calculator

• Do you know the common mistakes to avoid?

  • 10 do's and don'ts of A/B testing
  • 7 A/B testing blunders

• Do you know what to do when your test fails?

  • What to do when your split test fails

Think you're finished with CRO? There's still room for improvement. Continue to test, iterate & make more money!