The Small Business Guide to LinkedIn

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With over 300 million users and 2 new users signing up per second, LinkedIn is the largest professional social network. However, many businesses aren't making the most of this powerful platform. Follow this step-by-step guide and make LinkedIn an effective part of your marketing strategy. Click on the links in each box for more information.

Do you know why your business should be on LinkedIn?
- 4 compelling reasons
Do you know how LinkedIn can benefit your business?
- Driving website traffic
- Generating leads
Have you created a LinkedIn page for your business?
- Create one now
Need some inspiration for your company page?
- See some great examples
Have you optimised your LinkedIn page?
- Optimise in 7 steps
Have you added a LinkedIn button to your website?
- Use these plugins
Do you have a plan for your LinkedIn activity?
- 7 step plan
Do you know how to measure your efforts?
- Using LinkedIn analytics
Do you know what to focus on?
- Focus on insights
- Key metrics
Are people engaging with you on LinkedIn?
- Start conversations
- Boost your engagement
- What to post & when
Do you know what’s trending on LinkedIn?
- Trending content tool
Are you utilising LinkedIn groups?
- 20 groups to consider
Have you considered starting your own group?
- Start your own group
- Make the most of groups
Do you know how to use LinkedIn for lead generation?
- 10 ways to generate leads
Are you building your brand on LinkedIn?
- 5 branding tips
Do you know how to use LinkedIn for recruitment?
- 7 tips for recruitment
Are you good at writing job adverts?
- 5 tips to improve your ads
Are you using Showcase Pages?
- Guide to Showcase Pages
Are you targeting your audience with sponsored updates?
- 4 reasons to use them
- Sponsored updates guide
Do you know how to advertise on LinkedIn?
- Beginner’s guide
- Make your ads work
Are you making the most of your LinkedIn company page?
- Creative uses of pages
Are you making the most of LinkedIn’s content tools?
- Using the tools
- What they mean
Have you considered upgrading your account to Premium?
- 3 benefits to consider

That’s all there is to it. Here’s to getting the most out of LinkedIn for your business!

The Small Business Guide to LinkedIn

Do you know why your business should be on LinkedIn?

Do you know how LinkedIn can benefit your business?

Have you created a LinkedIn page for your business?

Need some inspiration for your company page?

Have you optimised your LinkedIn page?

Have you added a LinkedIn button to your website?

Do you have a plan for your LinkedIn activity?

Do you know how to measure your efforts?

Do you know what to focus on?

Are people engaging with you on LinkedIn?

Do you know what’s trending on LinkedIn?

Are you utilising LinkedIn groups?

Have you considered starting your own group?

Do you know how to use LinkedIn for lead generation?

Are you building your brand on LinkedIn?

Do you know how to use LinkedIn for recruitment?

Are you good at writing job adverts?

Are you using Showcase Pages?

Are you targeting your audience with sponsored updates?

Do you know how to advertise on LinkedIn?

Are you making the most of your LinkedIn company page?

Are you making the most of LinkedIn’s content tools?

Have you considered upgrading your account to Premium?

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